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Case Study
4F, a renowned clothing brand, is present in eight international markets. For key markets, they rely on human translations, while for other, less significant
languages, they use tools like DeepL.
01
Problem
Human translations are expensive and not always accurate. At the same time, tools like DeepL often lead to inconsistencies, such as random translation of product names and no impact on SEO keyword implementation. Linguistic errors affected the customer's shopping experience and time wasted on correcting content that the customer reported as incorrect.
02
Solution
Transly AI is a fully customizable translation app that ensures consistent names, precise implementation of selected phrases and SEO keywords. With a vector database of translation history, the app provides context, which affects the accuracy of translation results.
03
Results
Consistency: 100% of product names are standardized, eliminating randomness.
SEO: Keyword phrases are placed exactly as required.
Cost savings: Achieved 70% reduction in translation costs.
Shopping experience: The number of reports related to
incorrect translations has decreased by nearly 90%.
04
Conclusions
Transly AI not only streamlined 4F’s translation process, but also significantly reduced costs and accelerated turnaround times, which proved crucial to their international expansion. We helped find a solution that meets all localization needs, using advanced language models and ongoing native speaker translation quality testing.
Customer Opinion
"Since we started working with the team and AI translation app from Transly, the implementation of translations to foreign markets has significantly accelerated without losing quality. The most important task was to maintain consistent naming and precise implementation of blog phrases.
At the moment, we estimate savings of 130.000 $ per year, which allows us to invest these funds in other strategic areas. I highly recommend Transly to anyone who wants to improve the quality of translations and reduce costs."
Michal Olesinski
Head of content - 4f.pl
